Cashbacks, or cash rebates, have become powerful marketing tools as they facilitate customer loyalty. In this article, we will delve into how cashbacks can assist you in building customer loyalty and increasing your revenue.

The cashback concept as we know it today emerged in the United States in the 1980. À l’origine, c’est une pratique développée par credit card companies to encourage consumers to use their cards. To do this, these companies offered a percentage of the amount spent using the card as a cash rebate (cashback). This approach was so successful that cashback programs became widespread and were adopted by businesses in various sectors.

Today, an impressive number of companies around the world use cashbacks, regardless of their field of activity, because businesses have realized that using cashbacks has an extremely positive impact on customer loyalty and their revenue figures.

In principle, here's how cashback works : when a customer makes a purchase, they pay the full amount of their bill and then receive a cash rebate (cashback), either a fixed amount or a percentage of their purchase, in return. 

In Francophone Africa, cashback is emerging as the innovation that all businesses need to get even closer to their customers. This innovation is driven by the pan-African company Koree , which offers a tailor-made digital loyalty program that is easy to use and reliable. It allows companies and brands to offer their customers cashbacks related to the percentage of their purchases.

The cashback program offered by Koree also allows businesses to acquire new customers—customers who will be interested in the opportunity to receive cash rebates on their purchases from these businesses. This type of program persuades customers to choose your business over your competitors'.

 Another advantage of this innovation is that it will enable you to sustainably increase your revenue, as it will encourage customers to spend more in your store in order to earn more cashback.

Ultimately, this solution offered by Koree is a blessing for any business that aims to be efficient, profitable, and sustainable in a territory as competitive as Francophone Africa.

Available in Cameroon since September 2022, Koree plans to expand into other countries in the Francophone Africa zone. The Koree app can be downloaded for free on the Play Store and App Store, offering quality customer service that will enable your business or brand to stand out from competitors and create a strong emotional connection with your customers.

>>> Also read : STARBUCKS LAUNCHES CASHBACK AND COFFEE REWARDS.