{"id":1978,"date":"2024-02-22T12:31:35","date_gmt":"2024-02-22T11:31:35","guid":{"rendered":"https:\/\/koree.africa\/?p=1978"},"modified":"2024-02-23T14:32:42","modified_gmt":"2024-02-23T13:32:42","slug":"starbucks-lance-des-recompenses-sous-forme-de-cashback-et-de-cafe","status":"publish","type":"post","link":"https:\/\/koree.africa\/en\/starbucks-lance-des-recompenses-sous-forme-de-cashback-et-de-cafe\/","title":{"rendered":"STARBUCKS LAUNCHES CASHBACK AND COFFEE REWARDS."},"content":{"rendered":"

The American franchise Starbucks has built a significant part of its marketing strategy around loyalty cards and rewards offered to its customers. Since 2009, the company's rewards program has consistently gained popularity, with Starbucks employing forward-thinking strategies to provide increasingly advantageous options for its customers.<\/em><\/strong><\/p>\n\n\n\n

Le 8 f\u00e9vrier 2024, Starbucks s’est associ\u00e9e \u00e0 Bank of America (BofA) pour lancer des r\u00e9compenses sous forme de caf\u00e9 et de cashback<\/a>. Ce partenariat entre la c\u00e9l\u00e8bre cha\u00eene de caf\u00e9 et Bank of America permettra aux 45 millions de d\u00e9tenteurs de cartes bancaires (BofA) d’obtenir un remboursement en argent (cashback<\/a>) de 2% pour les achats effectu\u00e9s dans les \u00e9tablissements Starbucks. De plus, pour tout achat de deux dollars US chez Starbucks, les d\u00e9tenteurs de cartes bancaires (BofA) recevront \u2018\u2019une \u00e9toile suppl\u00e9mentaire\u2019\u2019 qu’ils pourront \u00e9changer contre de la nourriture, des boissons et d’autres produits. Cette alliance strat\u00e9gique vise \u00e0 offrir des avantages tangibles aux clients tout en renfor\u00e7ant leur fid\u00e9lit\u00e9 \u00e0 long terme. Selon Ryan Butz<\/strong><\/a>, vice-pr\u00e9sident de la strat\u00e9gie de fid\u00e9lisation et du marketing chez Starbucks, cette collaboration a pour but d’apporter “new value and new utility \u00bb to the customers of both companies.<\/em><\/strong>” aux clients des deux entreprises.<\/p>\n\n\n\n

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En conclusion, le lancement des r\u00e9compenses sous forme de caf\u00e9, de nourriture et de cashback par Starbucks et Bank of America illustre l’importance croissante de la fid\u00e9lisation des clients et de l’innovation dans un march\u00e9 concurrentiel. By implementing a financial rewards strategy in the form of cashback, every company in the world can increase its attractiveness and profitability.<\/strong><\/p>\n\n\n\n

In Cameroon, Terrific Coffee<\/strong>, une entreprise sp\u00e9cialis\u00e9e dans la commercialisation du caf\u00e9 camerounais sous diff\u00e9rentes formes (cappuccino, espresso, latte macchiato, glace au caf\u00e9, en grain, en grain moulu, en grain torr\u00e9fi\u00e9), a int\u00e9gr\u00e9 un programme de cashback dans sa d\u00e9marche marketing. En effet, depuis le 30 janvier 2023, gr\u00e2ce \u00e0 son partenariat avec l’application panafricaine Koree, chaque client re\u00e7oit 5 % du montant total de ses achats de boissons sous forme de cashback. Cela a permis de fid\u00e9liser les clients de l\u2019entreprise.<\/p>\n\n\n\n

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Cette strat\u00e9gie adopt\u00e9e par Starbucks doit servir d’exemple pour toutes les entreprises du monde, peu importe leur domaine d’activit\u00e9.<\/p>\n\n\n\n

>>> Also read<\/strong> KOREE : HOW IT WORKS<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Starbucks adopte les cashbacks comme strat\u00e9gie commerciale.<\/p>","protected":false},"author":2,"featured_media":1984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[48,16,45,13,46,47,44],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-application-panafricaine-koree","tag-cashback","tag-cashbacks","tag-koree","tag-recompenses-financieres","tag-starbucks","tag-terrific-coffee"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/posts\/1978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/comments?post=1978"}],"version-history":[{"count":0,"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/posts\/1978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/media\/1984"}],"wp:attachment":[{"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/media?parent=1978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/categories?post=1978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koree.africa\/en\/wp-json\/wp\/v2\/tags?post=1978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}